Rival RC101 5-Cup uncooked resulting in 10-Cup cooked Rice Cooker with Steaming Basket, White/Black
The brand is Rival.
This is an affordable rice cooker that one can start with until developing more advanced rice-cooker appreciation skills.
You cook rice often enough you'll realize why Asians are more than happy to pay a few hundred dollars for the right kind of equipment.
Box says this product can handle 5 cups of uncooked rice, producing 10 cups of cooked rice. Your mileage may vary. 🙂