to entice

also spelled enganyo

from the Spanish word engaƱo, meaning deceit or trick

It can be translated as "to seduce."

Nakakaenganyong bumili.
It's seductive to buy. = It's enticing to buy.

The Tagalog word enganyo originally had the Spanish meaning of trickery or fraud, but it has evolved to mean more broadly  fascination and enchantment.

Nakakaenganyo talaga.
It's really fascinating. It's really enchanting.